Who we work with
We are very proud to have worked with a number of industry bodies, advertisers and digital agencies. We work under a strict code of confidentiality and sometimes ‘white label’ our services to operate as part of our clients’ business.
Recent examples of our work include:
Data planning support for leading digital marketing agency
- Integrating eCRM, site analytics and social media monitoring data into planning process
- Conducting ad hoc consumer surveys
- Using market insight to support brand strategies for clients
- Management of PR plan
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Sales strategy support for media owners and publishers
- Providing media research and trade marketing support to the advertising sales team
- Using research in proposals and sales collateral
- Creating case studies
- Conducting category analysis to feed into commercial strategy
- Creating PR headlines from research.
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Research support for independent media and mobile agencies
- Support planning team in use of industry tools for planning and pitches
- TGI.net, AdRelevance, AdDynamix, Comscore, UKOM, etc.
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Concept testing for international branding agency
- Using online qualitative techniques to define brand and associated imagery for new and repositioned brands
- Providing actionable recommendations to shape marketing communications plans.
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